A PRACTITIONER'S OPINION ON APPLE VISION PRO AND THE FUTURE OF THE INDUSTRY (NOW THAT APPLE ENTERED THE GAME)

Nick Wilson, our Creative Director, explains to us in non-techy language what the buzz about Apple’s new headset means for the industry and for the future of work.

SO, THE APPLE VISION PRO?

This product has reignited my excitement for Apple’s innovations. While some may argue about its price point and potential consumer appeal, the implications for B2B are undeniably thrilling. We find ourselves inching closer to the realization of the augmented worker, and Vision Pro stands at the forefront of this ground-breaking progress. With its cutting-edge environmental scanning and projection features, you can start to envision a world where scanning engine rooms, seamlessly integrating new products. Visualising it all in real-time becomes effortless an endeavour. 

POTENTIAL FLAWS VS. PROMISING FUTURE.

However, I must express my reservations regarding the portrayal of Vision Pro’s business use case during the WWDC presentation. It was positioned as a potential replacement for the traditional desktop computer, a claim that falls short upon closer examination. Today’s modern workforce seeks practicality and convenience, rather than wearing a device on their faces for extended periods. Consider the discomfort of eye strain and the inconvenience of a sweaty forehead (just to name a few)! Nonetheless, it would be remiss to dismiss Vision Pro entirely from the realm of business. It’s true value lies in areas such as training, capturing crucial moments, and fostering collaboration among professionals. 

Reflecting on my own experiences, the remarkable Lidar technology featured in last year’s iPhone revolutionised the ease of scanning and capturing three-dimensional models. Vision Pro takes this advancement even further, propelling our capabilities to new heights. Picture a scenario where you are tasked with retrofitting a house. You simply arrive at the location, put on the Vision Pro headset, scan the room, and effortlessly manipulate furniture, rearranging the entire space in real-time. This process significantly minimizes the typical back-and-forth exchanges between clients and designers, compressing weeks of deliberation into an on-site interactive experience. The potential for collaboration is nothing short of explosive! 

Now, let’s talk about a small concern regarding the viewpoint of the external eyes. It’s actually a unique feature, but some people find it a bit strange. They call it the “uncanny valley,” similar to those realistic animated faces in movies and TV. It creates a noticeable disconnect that can make us feel uneasy. Since we’re used to seeing real faces every day, it’s unsettling to have our eyes in the wrong place on a face that doesn’t even exist. So, to be safe and avoid permanently scaring my child, I’ll make sure to turn off this feature. 

THE OUTSTANDING PROMISED CAPABILITIES.

Moving forward, I cannot contain my enthusiasm for the astounding 3D photo and video capturing capabilities facilitated by Vision Pro. By harnessing its integrated Lidar, this technological marvel captures both images and depth, thereby providing an enthralling prospect. As a proud parent of a little bundle of joy, the mere thought of being able to revisit those precious memories in a fully immersive 3D space, even when my daughter is all grownup, fills my heart with pure excitement. It’s like stepping into a time machine of emotions! 

THE VERDICT.

Granted, the price tag associated with Vision Pro may raise eyebrows, but if it fulfills its promises, brace yourself for a transformative shift. Collaboration will reach unprecedented levels, forever altering the way we design and shape the future. Embrace the possibilities, for Vision Pro holds the potential to redefine our professional landscapes

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