In today’s fast-paced digital world, customers expect more engaging and interactive experiences when browsing products. Traditional methods such as brochures, print ads or TV commercials can often be seen as static and uninteresting, losing prospects and clients. With the advent of augmented reality (AR), businesses can offer a more dynamic and immersive product showcasing experience, allowing potential or existing customers to interact with the product virtually. Using AR can then enhance customer experience and add a competitive edge in the market.
AR stands for Augmented Reality. This technology overlays computer-generated content, such as images, sounds, or videos, onto the real world, enhancing the user’s perception of reality. AR is typically experienced through a device such as a smartphone, tablet, or (very rarely) specialised headset, which uses a camera to capture the user’s environment and display the virtual content in real-time.
Product visualisation is the process of creating realistic visual representations of products that do not yet exist or are still in development. This can include creating 3D models, animations, or interactive simulations allowing customers or stakeholders to visualize the product’s features, design, and functionality. You may know about this already if you work in industries such as architecture, automotive, and consumer goods. Overall, product visualisation enables a better understanding and decision-making about a product.
Gamification is the process of incorporating game-like elements into non-game contexts to engage and motivate people. An example of AR product marketing and showcasing is interactive demonstrations. AR can be used to create interactive demonstrations of a product’s features and benefits. For example, a car manufacturer could create an AR app that allows customers to explore the different features of a car, such as the engine, transmission, and safety features.
Many social media platforms, such as Snapchat, TikTok, and Instagram, offer AR filters that allow users to add virtual effects to their photos and videos. Brands can create their own filters to promote their products and engage with their followers. For example, a makeup brand could create an AR filter that allows users to try on different shades of lipstick or eye shadow.
AR offers businesses a unique opportunity to create memorable and engaging experiences for customers that will differentiate your brand from competitors. By using AR to create virtual try-ons, interactive product demos, personalized experiences, and immersive brand experiences, businesses can create a truly unique and memorable experience for their customers that will set them apart in the market. These are just a few examples of the many ways businesses can use AR to differentiate their brand and provide a more engaging customer experience.
As customer expectations continue to evolve, it’s essential for businesses to keep up with the latest technological advancements to stay ahead of the competition. Augmented Reality (AR) offers a unique solution for product showcasing, providing customers with a more engaging and interactive experience. By incorporating AR technology into their marketing strategies, businesses can create a strong brand image, attract new customers, and retain existing ones. AR has the potential to revolutionize the way businesses promote and sell their products, offering a glimpse into the future of product marketing.
If you’d like to hear more about what AR can do for your marketing and sales, why not schedule a call with us? We can answer all your questions, no strings attached.