VR Awards 2021: The Experience Being Part Of Expert Judging Panel

The International Academy of Extended Reality (AIXR) VR Awards #VRA2021 happened on November 18 2021. We’re very happy to say our Co-Founder and CTO Mark Baxter was part of the expert judging panel this year. Here are his impressions!


This year, I was honoured to be part of the Expert Judging Panel for VR Awards 2021, hosted and brought to you by AXIR (International Academy of Extended Reality)

As you may know, I was specifically part of the panel judging VR Marketing of the Year and VR Hardware of the Year. For VR Marketing, the range of virtual experiences was broad, from a VR Halloween party to sitting on a luxurious Emirates flight. All experiences had great elements in them, showing they deserved their finalist position. However, it was great to see Geometry Ogilvy Japan “Shibuya Virtual Halloween” win this year, their VR Marketing experience showed effective interaction, gathering millions of users worldwide. 

On the other hand, VR Hardware is a category very close to my expertise and an important aspect of my role in the company: making sure we are using the best hardware out there to deliver our VR experiences to clients. Although all the finalists for this category deserve recognition for their work, I was very happy to know HP Reverb G2 Omnicept Edition won the award this year. It’s a great piece of hardware, truly exploring the potential of XR. 

Finally, of course, choosing between the talented finalists was hard: doing VR and doing it well is a difficult art to master and there’s always room for learning – even on our side as judges of the competition. 


Hosted by AIXR (The Academy of International Extended Reality), the independent not-for-profit trade body for the immersive industry, the VR Awards celebrates outstanding achievement in the virtual reality industry.

Attendees include some of the biggest names in VR and offers a night of entertainment and celebration, looking back on the previous year of achievement. It’s the time of the year to celebrate talented VR creatives and professionals on their outstanding projects.

In this sense, it’s an honour to be among such talented VR and XR professionals for this occasion. We’re excited to see what innovation will bring this year, so many promising projects and solutions.


The event was hosted, among desktop and mobile streaming platforms, on AltspaceVR. This was great news because experiencing a VR event in VR is simply the way it’s supposed to be.

Also, it’s worth adding that it was great to see the community gathered for a fun and rewarding experience in VR.  It’s opportunities like these that really show the possibilities of collaboration that this technology can offer.

Source: AIXR.org

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